Samsung 50” AU7100/ Au7000 UHD 4K HDR Smart TV (2021) Black

INTRODUCING NEW AU7100 TV

All your must-see entertainment in striking 4K picture quality

Shows your content's true colours

PurColour

In this new golden age of TV, why settle for anything less than crystal clear colour TV? Samsung's PurColour improves the quality of any image, uncovers hidden details and helps show your content's true colours.

Powerful picture processing, stunning 4K clarity

Crystal Processor 4K

Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action

Experience the beauty of 4K

4K UHD Resolution

See all the details you’ve been missing on a crisp, clear Ultra HD picture — 4 times the resolution of Full HD.

See the stunning detail in every scene

HDR powered by HDR10+

Watch movies in striking picture detail — just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene

Sound perfected for whatever you’re watching

Adaptive Sound

Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.

The richer sounds of synergy between TV and soundbar

Samsung Q-Symphony Lite

Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.

Less bezel, more picture

3-sides Boundless Screen

Experience minimalistic style with a near bezel-less TV design that only leaves you to enjoy the beautiful picture.

Banish messy cables

Clean Cable Solution

Banish messy cables from sight for a distraction free viewing experience — without having to worry about cable management.

Smooth motion for a clear picture

Motion Xcelerator

Stay one step ahead with clear picture and smooth performance. Samsung’s clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.

Knows when you're ready to play

Auto Low Latency Mode (ALLM)

Never miss an overtaking move in your favourite racing game. With Auto Low Latency Mode (ALLM), your TV knows when you're ready to play, so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Knows when you're ready to play

Auto Low Latency Mode (ALLM)

Never miss an overtaking move in your favourite racing game. With Auto Low Latency Mode (ALLM), your TV knows when you're ready to play, so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.