A tribute to the acceptance and success of Blue for Men. Presenting one more that’s just right for you. L’incontournable. Open up to an exquisite class & widen your aura leaving first impression with stunning new fragrances L’incontournable from Rasasi.Reacting quickly to the World’s ever – changing requirement and transforming the depth & power of Blue for Men into new aura of vogue, style, fashion with all -in-one attire solution.

Rasasi Perfumes is a family business founded in 1979 in Dubai, United Arab Emirates by Abdul Razzak Kalsekar. His six sons have continued his vision and over three decades, Rasasi has built up a reputation as an energetic, pioneering brand, creating some of the best and most exclusive Oriental perfumes worldwide. The increasingly well-known brand, which operates all over the world, has gained an outstanding reputation pertaining to it's consistent quality, luxury, and elegance of its products.